GrooveTech
Branding

GrooveTech
Branding

The Project

Brand design for Groovetech, techno and techno house festival in Amposta. For this project, I started from the main color that they were clear had to predominate in the brand, neon green, and the name Groovetech chosen by its founders.

Based on these bases and two key concepts, the festival logo and imagotype began to be created. After a brainstorm, and the search for different concepts from which to start, the logo was created with a personalized typography for them with the detail of the two or linked Groove that would be the basis of the imagotype.

The two o together represent an explosion that occurs in the stars at the moment of their birth, referring to the birth of this festival.

Project continuation

The next step of the project was the creation of the festival's advertising poster. Find more information about this here.