Imperium is a concept for an artisanal herbal liqueur inspired by the ancient Roman roots of Tarragona (formerly Tarraco). Though the product was never released, the full visual identity, packaging and label design were fully developed with a strong narrative and striking visuals.
For Element Air, I built an identity that communicates cleanliness, precision, trust and innovation. The logo uses geometric shapes inspired by circulation and airflow, with cool tones and modular visual structure to reflect their sophisticated engineering and focus on health.
The illustration was created by hand and then digitized to seamlessly fit the label and packaging design. The overall visual identity blends history, craftsmanship and a strong local character, resulting in a bold yet elegant aesthetic that reflects the liqueur’s heritage and artisanal nature.
