Element Air is a Dutch company that develops in-duct air treatment systems to continuously neutralize bacteria, mold, pathogens and odors in sensitive environments like industrial facilities and greenhouses
I designed a distinctive logo along with a powerful and versatile visual identity, accompanied by a custom-made typeface. All with a modern style that combines technology, clarity, and approachability.
The centerpiece of the design is a hand-illustrated Roman woman, raising a cup in a gesture of celebration, strength and tradition. She is surrounded by local Mediterranean plants such as rosemary, lavender and fennel — natural elements often used in herbal liqueurs.
The color palette combines cool blues and soft greens to reinforce the brand’s connection to clean air and environmental care. Blue evokes trust, technology, and purity while green introduces a sense of sustainability, freshness, and ecological responsibility. Together, they reflect Element Air’s commitment to safe, efficient, and environmentally conscious air treatment solutions.
