Oppr.ai is a Netherlands-based SaaS platform that leverages artificial intelligence to turn operational team knowledge into useful and accessible data for the entire organization, facilitating smarter and more agile decisions in industrial environments.
I designed a distinctive logo along with a powerful and versatile visual identity, accompanied by a custom-made typeface. All with a modern style that combines technology, clarity, and approachability.
This branding project was all about clarity, precision, and energy a visual system built to reflect innovation, connectivity and intelligence.
The logo is built from the geometric essence of the brand’s name: using the forms of the letters o, p, and r, and the distinctive dot that closes «Oppr.» The resulting symbol wraps around the orange circle, creating a modern, cohesive mark that captures the brand’s personality and name in one bold shape.
I also designed a custom typeface that extends the same circular logic found in the logo reinforcing brand cohesion across materials. Its rounded, modular shapes keep the tone clean, digital, and approachable, while giving Oppr. a distinctive and consistent voice.
