I was contacted to carry out the redesign of the Element Air brand. This company is dedicated to the creation of innovative circular prefabricated house facilities, focused on building in a more intelligent, sustainable and circular way, integrating perfectly into the industrial construction process.
The creative process included several versions, starting with a redesign that retained some elements of the previous identity. Then, I added new concepts to create different versions that better reflected Element Air's current vision and values, arriving at the final version with which we work on brand representation.
Drafts and first versions
From the beginning, it was clear that I had to focus on the concept of modular houses, working with cubic shapes and their unions to represent the brand effectively.
The Logotype
In the rebranding process for Element Air, my goal was to create a logo that captured the essence of the company and its innovative modular construction solutions.
To do this, I designed a logo that uses a cube as a central symbol, representing the structure of a modular house. Within this cube, I integrated the letters "E" and "A" for Element Air, merging the brand identity with the idea of modular construction into a single visual element.
Additionally, I incorporated a green diamond within the design, symbolizing the specific installation that Element Air builds for these modular homes. This diamond not only highlights the company's sustainable and circular approach, but also adds a visual dimension that highlights the innovative nature of its solutions.
The result is a logo that faithfully reflects Element Air's identity, aligning its vision and values with a modern and coherent graphic representation.
Color Palette
In the process of redesigning the Element Air brand, I decided to keep the original color palette, composed of green and blue tones. These colors, which evoke environmentalism, modernity and tranquility, are fundamental to Element Air's mission in the construction and installation of modular homes. However, the colors have been adapted to the new image with updated hues, reinforcing the core message while ensuring a fluid transition from the previous identity.
Brand Representation
In addition to the redesign of the Element Air brand, I also developed examples of basic stationery and marketing materials to illustrate how the new visual identity would be represented on different media. These examples included business cards, letterheads, envelopes and other key elements, as well as applications in digital and physical media. The objective was to ensure visual coherence in all the brand's communications, reflecting its new image clearly and effectively in each of these materials.
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